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Woman as an opponent: manifestations of sexism in magazine Maxim
Viktorinová, Lucie ; Havelková, Hana (advisor) ; Kepplová, Zuzana (referee)
The central question of this diploma thesis is, whether sexisms is a commonplace phenomenon of our society, how does this phenomenon appears in our public discourse of present-day society and how can we identify it. The diploma thesis searches the answers for this question mainly in theories of radical feminism, which are part of the second feministic wave, in present theories concerning sexism and patriarchy, in present theories about mens` lifestyle magazines and in an empirical research. Radical feminism` theories specify the manifestations of sexism. The current theories unfold the strategies through which is sexism ventilated. The empirical research then includes an analysis of Czech lifestyle magazine for men Maxim, specifically the analysis of 23 articles selected from one complete volume of this magazine, specifically 2012. The method of coding according to Strauss and Corbin was chosen as the key method. Based on the scope of this method (the selective coding part) the central category was identified and named as Women as an opponent. Its characterization and dimensional scales (in form of variable strategies) were defined as well. Key words Sexism, gender, gender order, discourse, patriarchy, mens` lifestyle magazines, Maxim, irony, axial and selective coding.
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Woman as an opponent: manifestations of sexism in magazine Maxim
Viktorinová, Lucie ; Havelková, Hana (advisor) ; Kepplová, Zuzana (referee)
The central question of this diploma thesis is, whether sexisms is a commonplace phenomenon of our society, how does this phenomenon appears in our public discourse of present-day society and how can we identify it. The diploma thesis searches the answers for this question mainly in theories of radical feminism, which are part of the second feministic wave, in present theories concerning sexism and patriarchy, in present theories about mens` lifestyle magazines and in an empirical research. Radical feminism` theories specify the manifestations of sexism. The current theories unfold the strategies through which is sexism ventilated. The empirical research then includes an analysis of Czech lifestyle magazine for men Maxim, specifically the analysis of 23 articles selected from one complete volume of this magazine, specifically 2012. The method of coding according to Strauss and Corbin was chosen as the key method. Based on the scope of this method (the selective coding part) the central category was identified and named as Women as an opponent. Its characterization and dimensional scales (in form of variable strategies) were defined as well. Key words Sexism, gender, gender order, discourse, patriarchy, mens` lifestyle magazines, Maxim, irony, axial and selective coding.
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Role of the Men's Lifestyle Magazines on the Czech Media Market with Focus on the Maxim
Kubištová, Lenka ; Šoltys, Otakar (advisor) ; Vochocová, Lenka (referee)
The thesis "Role of the Men's Lifestyle Magazines in the Czech Media Market with Focus on the Maxim Magazine" deals with the analysis of five lifestyle magazines for men situated in the Czech Republic in 2011 - Playboy, Esquire, FHM, ForMen, and Maxim. The thesis begins with a brief introduction into the history of the studied magazines in the Czech Republic and further examines them from the content, language, and graphics perspective. Special attention is dedicated to Maxim as it is the most successful magazine in the segment. With the help of the discourse analysis in the interpretation of Teun A. van Dijk the work focuses on five categories that characterize the magazine discourse: the ambivalent approach to the traditional "heroic" masculinity, the way Maxim communicates with its readers, the role of humour (especially irony) and the magazine's view on homosexuals and women. The thesis demonstrates the ideological - sexist - base of the Maxim discourse with the support of demonstrative examples.
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